Marketing Plan for a Casino Business Plan by Dezza

Marketing Plan for a Casino
A marketing program, strategy and action plan for Burswood casino in Western Australia.
# 46041 | 7,218 words | 8 sources | MLA | 2001 | AU

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This paper offers a proposal for a marketing plan for the Burswood Resort Casino in Perth, Western Australia. The study analyzes the positioning, finances and potential business of the complex. The paper begins by examining the current situation faced by the casino and then outlines the marketing strategy proposed.

Situational Analysis
Marketing Program Goals
Marketing Strategies
Action Plan
Monitoring System and Control

From the Paper:

"It is extremely important to first understand Burswood's background and current situation to be able to develop a solid marketing plan. Hence, this paper will start with a situational analysis of Burswood. This is then followed by its marketing program goals and marketing strategies respectively. The action plan will be the next step in this document. Finally, the budget and monitoring system should finish off this marketing plan."

Cite this Business Plan:

APA Format

Marketing Plan for a Casino (2003, December 09) Retrieved September 16, 2019, from

MLA Format

"Marketing Plan for a Casino" 09 December 2003. Web. 16 September. 2019. <>