Management and New Technology Business Plan by cee-cee

Management and New Technology
A discussion of GE Lighting's use of technology strategies to accomplish its business goals.
# 107121 | 1,097 words | 2 sources | APA | 2008 | US

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This paper examines how GE Lighting was able to attain its five strategic objectives. The paper highlights these objective and then describes the steps the company took in order to achieve them. The paper also states that the strategic goals were aimed squarely at creating higher levels of sales productivity and as a result, loyalty, for GE Lighting products.

Current Technology Approaches in GE Lighting
Technology Strategies Anticipated To Accomplish Business Goals

Sample of Sources Used:

  • AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 31, 2007 from:
  • Columbus (2003) - Squeeze the revenue out of your Special Pricing Requests. AMR Research Alert. Tuesday November 11, 2003. Retrieved from the Internet on May 31, 2007:

Cite this Business Plan:

APA Format

Management and New Technology (2008, August 20) Retrieved December 13, 2019, from

MLA Format

"Management and New Technology" 20 August 2008. Web. 13 December. 2019. <>