Lo-Cal Eatery Business Plan by cee-cee

Lo-Cal Eatery
A review of a marketing proposal for a Motown-themed Lo-Cal eatery restaurant.
# 107796 | 2,136 words | 1 source | MLA | 2008 | US
Published on Sep 12, 2008 in Business (Companies) , Business (Marketing) , Business (Business Plans)


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Description:

The paper discusses the "Lo-Cal Eatery" a restaurant business basing its vision of profitability on (1) current eating trends, recently directed towards healthy eating among the US citizens and (2) the idea of the Motown theme. The paper comments on the fact that the restaurant business is relying on two potential segments of consumers (both those interested in healthy eating and those who like the idea of soul music and the Motown approach) to increase the volume of demand growing rapidly over the first months in business. The paper is well documented with tables and graphs and states that this combination is something unique in the Detroit area, bringing in the additional novelty factor as an extra argument for the businesses viability.

Outline:
Executive Summary
Organizational Plan
Market Analysis
Financial Information
Profit and Loss

Sample of Sources Used:

  • Regional Detroit Profile. Detroit Economical Regional Partnership. On the Internet at https://www.detroitchamber.com/docs/RegionalDetroitProfile.pdf. Retrieved on July 20, 2007

Cite this Business Plan:

APA Format

Lo-Cal Eatery (2008, September 12) Retrieved December 12, 2019, from https://www.academon.com/business-plan/lo-cal-eatery-107796/

MLA Format

"Lo-Cal Eatery" 12 September 2008. Web. 12 December. 2019. <https://www.academon.com/business-plan/lo-cal-eatery-107796/>

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