Launching Low Cost Cell Phones into India Business Plan by Write Fine

Launching Low Cost Cell Phones into India
An examination of the market potential, rationale and strategy for an international business venture introducing low-cost and ultra-low cost phones into India.
# 112681 | 2,875 words | 15 sources | MLA | 2009 | US
Published on Mar 04, 2009 in Business (Industries) , Business (International) , Business (Marketing) , Business (Business Plans)

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This paper discusses the international business venture of introducing low-cost and ultra-low cost mobile phones into India. It discusses the market potential for low-cost and ultra-low cost mobile phones throughout India and looks at the rationale for choosing India as the market for choice for the launch. The paper then discusses the strategy that will be employed to launch the cell phones after creating a series of partnerships with providers throughout the country. Several tables and figures are included with the paper.

Table of Contents:
Executive Summary
Indian Market Potential: Rationale for Choosing This Country
Strategy for Launching Into India
Competitive Landscape and Analysis
Organizational Structure at Launch

Sample of Sources Used:

  • AMR Research Study. Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA. ABI/INFORM Trade & Industry. ProQuest. 15 May. 2008
  • Mike Clendenin. "Tale of two cell phone markets: INDIA and CHINA. " Electronic Engineering Times 4 Jun 2007: 33-34. ABI/INFORM Trade & Industry. ProQuest. 12 May. 2008
  • Nibedita Das. "Technology, efficiency and sustainability of competition in the Indian telecommunications sector. " Information Economics and Policy 12.2 (2000): 133-154. ABI/INFORM Global. ProQuest. 6 May. 2008
  • Anjan Dasgupta. Competition Policy in Telecommunications - A Case Study of India. 2005. ABI/INFORM Global. ProQuest. 8 May. 2008
  • Rob Frieden. "ITU World Telecom 2007 report. " Info : the Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media 9.4 (2007): 81-83. ABI/INFORM Global. ProQuest. 17 May. 2008

Cite this Business Plan:

APA Format

Launching Low Cost Cell Phones into India (2009, March 04) Retrieved December 08, 2022, from

MLA Format

"Launching Low Cost Cell Phones into India" 04 March 2009. Web. 08 December. 2022. <>