International Expansion Strategy Business Plan by Top Papers

This research project discusses the strategic options and recommendations for the Shanghai Dashang Group Company in Shanghai, China. The paper relates that the company's manufacturing, sales, and distribution is currently contained to the North American market centred in Canada but the company's CEO is considering international sales and distribution strategies across North America. The paper reviews the options regarding new market entry and the recommendation of utilizing a joint venture to facilitate international distribution is made along with a plan of action. This paper discusses internationalization and expansion strategies of firms. Specifically, the paper discusses market entry strategies or modes of entry. Some of the most significant modes of entry that are discussed are foreign direct investment, strategic alliances, and licensing and franchising strategies. Within the context of market entry strategy development some of the primary issues that are seen as critical considerations are related to supplier location and logistics concerns.