Information Technology and Business Operations Improvement Business Plan

Information Technology and Business Operations Improvement
This paper discusses the large part that information technology plays in the operation of a company.
# 103109 | 2,187 words | 7 sources | MLA | 2007 | GB

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In this article, the writer notes that information technology plays a major role in every business, ranging from a small corner shop to a large multinational organization, as it can be an important source of competitive advantage. This essay is based on a hypothetical scenario concerning a newly-established business, making and selling greeting cards to specialist shops and retailers but not directly to the public. The writer discusses how information technology can improve the way in which the business operates. The writer then suggests a new vision and mission statement and discusses any changes that will be required to the IT system following a change in the business's strategy to begin selling greeting cards directly to the public.

Task 1 - Using IT to Improve Business Operations
Task 2 - Selling Greeting Cards Directly to the Public. New Vision and Mission Statement and Changes to IT System

From the Paper:

"When starting a business, the establishment of organizational objectives and strategy to be followed is critical in order to gain competitive advantage. The IS strategy should be designed to reinforce the organization's overall business strategy, in this case, to only sell our products to specialist shops and retailers. In preparing a practical strategy four elements must be considered: the business vision, Information Technology, key people, and application systems. To establish sound objectives and an appropriate strategy, the external, as well as the internal factors that can influence a firm's operations have to be identified. These can be determined by conducting PESTLE and SWOT analysis. Moreover, Porter's Five Forces Model developed in 1980 sets out to identify the factors that can influence an organization's competitiveness."

Sample of Sources Used:

  • Jewell B. 2000, An Integrated Approach to Business Studies, Longman, Harlow, London.
  • Laudon K. & Laudon J. 1998, Information Systems and the Internet - A Problem-Solving Approach 4th edn, The Dryden Press, Orlando.
  • Sloman J. & Sutcliffe M. 2004, Economics for Business 3rd edn, Pearson Education, England, Essex.
  • Smith PR. & Chaffey D. 2005, EMarketing Excellence - The Heart of EBusiness 2nd edn, Elsevier Butterworth-Heinemann, Oxford.
  • Stair R. & Reynolds G. 2006, Principles of Information Systems 7th edn, Thomson Course Technology, US, Boston.

Cite this Business Plan:

APA Format

Information Technology and Business Operations Improvement (2008, April 16) Retrieved January 30, 2023, from

MLA Format

"Information Technology and Business Operations Improvement" 16 April 2008. Web. 30 January. 2023. <>