Influences on Business Strategy Business Plan by Master Researcher

Influences on Business Strategy
Analyzes Dell Computer's approach to marketing in order to demonstrate that a businesses resources and capabilities influence its business strategy.
# 33564 | 1,900 words | 7 sources | 2002 | US
Published on Nov 03, 2003 in Business (Management) , Business (Human Resources) , Business (Business Plans)

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This paper examines business strategy in terms of the relationship between an organisation's resources and capabilities, and how its strategy is developed. In order to illustrate the relationship, the author presents and analyzes Dell Computer's innovative approach to personal computer marketing and sales.

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