Incorporating WebTV into Holiday Inn Express Business Plan by Master Researcher

Incorporating WebTV into Holiday Inn Express
This paper is a hypothetical risk analysis about an imagined plan to incorporate free WebTV access into all hotel rooms in Holiday Inn Express around the world.
# 83676 | 1,125 words | 3 sources | 2005 | US
Published on Dec 01, 2005 in Business (Management) , Business (Marketing) , Business (Business Plans)

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This paper explains that offering WebTV to customers of Holiday Inn Express would be a powerful market gesture that will almost certainly draw more customers, especially business travelers.The author divide this analysis into sections such as specific tasks/milestones for the project, five project risks, assessments of each risk, mitigation strategies for each risk factor and a change management plan. The paper identifies three key learning points that the author discovered in the process of running the Managing Project Risk simulation.

From the Paper:

"The purpose of this study is to examine some of the major risks that Holiday Inn Express faces if it decides to continue with its plan to outfit all hotels rooms with free WebTV service. Offering this service to customers of Holiday Inn Express is a powerful market gesture, one that will almost certainly draw more customers - especially business travelers - to this chain of hotels. New corporate calls for accountability, transparency, and performance necessitate the presence of risk management (Lindseth, 2005). This report will be divided into six subsequent sections. One, what are the specific tasks and milestones for this project. Two, what are the five major project risks. Three, what is the assessment for each of those risk factors. Four, what are some mitigation strategies for each of the risks. Five, what is an appropriate change management plan."

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