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This paper uses the fashion industry to illustrate the importance of careful planning and a business strategy to the success of a company, as well as the volatility a business is potentially subjected to without a strategy. The paper uses Henry Mintzberg's managerial roles as an example of how to carefully plan for the development, maintenance and growth of a women's clothing business.
From the Paper:"Theodore Levitt, in his ground-breaking marketing book, Innovations in Marketing opens by stating: "The primary business of every business is to stay in business." (Levitt 1962 1) However, staying in business these days is more difficult than ever: competition, overhead, employee skills and finding the right customer mix. Planning must be tempered by strategy. There is no sense in building a skyscraper, unless you lay a good, solid foundation."
Cite this Business Plan:
How to Succeed in Business with Careful Planning (2006, March 04) Retrieved August 18, 2019, from https://www.academon.com/business-plan/how-to-succeed-in-business-with-careful-planning-64256/
"How to Succeed in Business with Careful Planning" 04 March 2006. Web. 18 August. 2019. <https://www.academon.com/business-plan/how-to-succeed-in-business-with-careful-planning-64256/>