Health Club Marketing Plan Business Plan by The Research Group

Health Club Marketing Plan
A design for marketing an upscale club in the Denver-Boulder area including targeting, goals and strategy.
# 19422 | 1,350 words | 8 sources | 1992 | US
Published on Mar 10, 2003 in Business (Marketing) , Business (Business Plans)

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From the Paper:

"Marketing Plan: Upscale Health Club
This research develops a marketing plan for an upscale health club firm to be located in the Denver-Boulder metropolitan area. The health club firm is envisioned as a multi-facility organization.

Situation Analysis
The population of the Denver-Boulder metropolitan area approximates 1.9 million persons (Bureau of the Census, 1991). The population in the metropolitan area is growing at the rate of 1.5 percent per year. Approximately two-thirds of the metropolitan area population is in the 18-64 age group, which is the age group in which most users of health clubs are found (Stein, 1990). A significant proportion of the 18-to-64 year old population segment in the Denver-Boulder metropolitan area is comprised..."

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