GM - A Company Overview Business Plan by Nicky

GM - A Company Overview
An in-depth discussion of GM.
# 149032 | 5,875 words | 14 sources | APA | 2011 | US
Published on Nov 20, 2011 in Business (Companies) , Business (Business Plans)

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This paper presents an in-depth look at General Motors Corporation (GM), one of the largest automobile companies in the world. The paper examines several aspects of the company, including its history and current situation. It also describes some of GM's iconic products, such as the Cadillac. The paper is divided into several sections, each dealing with a different aspect of the company. According to the paper, however, its aim is to provide a clear and succinct plan of action for general motors as it attempts to recover from the current crisis it is confronting. This crisis is described at length and is followed by a detailed recovery plan, which includes charts and graphs to highlight important points. The paper concludes by stating that future direction of the company will be laborious and will require a great deal of patience. However if the company is willing to make the recommended changes it may have a chance to recovery and become a viable company again.

Chapter I Introduction
Chapter II Literature Review
Company History
Current Woes

From the Paper:

"It is obvious that GM will undergo many changes in the near future. For this reason the proper change management plan must be established. Change Management is important because it allows everyone in the company from executives to newly hired employees to undergo a gradual process of change. Because GM is in a dire situation change may have to occur more quickly and as such the change management plan must reflect the speed with which the changes must occur.
"According to Jellison (2006) "Change suggests progress...growth...success...and also the possibility of uncertainty, failure, and fear. The fundamental challenge of implementing change is how to help people through their fears and doubts so that they experience the joys of growth and success. Knowing how to deal with these human aspects of change is critical to your success as a manager and leader (3)."
"Indeed GM must embrace the idea that the most important aspect of managing change involves the human dimension. The first step in dealing with this dimension is to determine what doubts and fears that employees have. This can be done via a short survey that managers ask employees to complete. Once these surveys are completed the information can then be compiled so that managers can address the fears and doubts of employees (Jellison (2006) . The J Curve of change is instrumental in understanding the human dimension in Change Management. The J Curve depicts the changes in the work environment that tend to happen during a change (Jellison 2006) ."

Sample of Sources Used:

  • Company Profile. General Motors Official Website. Retrieved May 8, 2009 from;
  • Flint, Jerry. 05/11/2009. GM'S FUTURE. Forbes. Volume: 183 Issue: 9 Page: 38
  • Henry Ford and the Model T: A Case Study in Productivity (Part 1). General Retrieved May 8, 2009 from;
  • Jellison, Jerald M. (2006) Managing the Dynamics of Change : The Fastest Path to Creating an Engaged and Productive Workplace. Blacklick, OH, : McGraw-Hill
  • Krolicki, K 2009. Some say GM needs shake-up of corporate. Retrieved May 8, 2009 from; culture. needs-shake-up-of-corporate-culture/

Cite this Business Plan:

APA Format

GM - A Company Overview (2011, November 20) Retrieved May 23, 2022, from

MLA Format

"GM - A Company Overview" 20 November 2011. Web. 23 May. 2022. <>