Furniture e-Commerce Business Plan by Nicky

Furniture e-Commerce
A business plan for a furniture company's planned website.
# 148337 | 1,191 words | 5 sources | APA | 2011 | US


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Description:

The paper argues that for FYC to significantly expand its market potential, it must aggressively pursue an e-commerce strategy that moves beyond merely posting product brochures or images online, and instead seeks to create more of a lasting dialogue or conversation with customers as a result. The paper outlines the marketing strategy and marketing mix to support the launch and continual differentiation of the FYC website, the visibility strategy and implementation strategy. The paper emphasizes that it is not enough anymore to just create a basic e-commerce website that has the fundamental ordering applications on it. This paper contains an appendix with a table.

Outline:
Introduction
Marketing Strategy and Marketing Mix
Website Marketing / Visibility Strategy
Implementation Strategy
Conclusion

From the Paper:

"The vast majorities of FYC's competitors concentrate on merely putting their product literature online and fail to provide insights into how their unique selling propositions make them uniquely qualified to be trusted advisors when it comes to furniture selection and buying. Yet FYC can distance itself from these competitors by concentrating more on working with its own suppliers to offer furniture customization, or build-to-order strategies for their customers (Krishnapillai, Zeid, 2006). This will make FYC be significantly different and distanced from its many competitors as a result."

Sample of Sources Used:

  • Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
  • Ross Dawson. (2001). The Trusted Advisor. Consulting to Management, 12(3), 57-58.
  • Young Hoon Kim, Dan J Kim, Yujong Hwang. (2009). Exploring Online Transaction Self-Efficacy in Trust Building in B2C E-Commerce. Journal of Organizational and End User Computing, 21(1), 37-59.
  • Rajeev Krishnapillai, Abe Zeid. (2006). Mapping Product Design Specification for Mass Customization. Journal of Intelligent Manufacturing, 17(1), 29-43.
  • Pine, B Joseph II. (1993). Making mass customization happen: Strategies for the new competitive realities. Planning Review, 21(5), 23.

Cite this Business Plan:

APA Format

Furniture e-Commerce (2011, October 11) Retrieved May 18, 2021, from https://www.academon.com/business-plan/furniture-e-commerce-148337/

MLA Format

"Furniture e-Commerce" 11 October 2011. Web. 18 May. 2021. <https://www.academon.com/business-plan/furniture-e-commerce-148337/>

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