Fast 'n Fresh Business Plan Business Plan by alyson

Fast 'n Fresh Business Plan
A business plan for a healthy fast food restaurant that will be called "Fast 'N Fresh".
# 147504 | 4,851 words | 4 sources | APA | 2010 | US
Published on Apr 29, 2011 in Business (Management) , Business (Business Plans)

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This paper presents a business plan for ''Fast 'N Fresh'' - a fast food restaurant serving only healthy options. The business plan includes the business idea, and touches on competition, market size, profitability, product and service extensions, pricing, capital intensity, management, industry research, and balance sheet and income statement assumptions. The paper also includes some tables of explanation and a loan amortization schedule in the appendix.

Executive Summary
The Basic Idea
Ultimate Market Size
Basic Profitability
Product and Service Extensions
Repeat Orders
Out of Vogue
Capital Intensity
Capable of an out
Management Team
Local Industry Research and Assumptions
Turnover Ratios
Income Statement Assumptions
Balance Sheet Assumptions
Cash Flow Statement Matters
Appendix A: Loan Amortization Schedule
Appendix B: Quarterly Income Statements
Appendix C: Balance Sheet
Appendix D: Annual Statements of Cash Flows
Appendix E: Fixed Assets List
Appendix F: Projected Capital Budget
Appendix G: Return on Equity Calculations

From the Paper:

''We plan to gain a loyal customer base, in light of the fact that our business idea is consistent with the growing trend for health awareness in the United States. We estimate our initial capital investment requirements to be about $90,000. We plan to raise that amount from an initial investment of $10,000 from each of the three founders and debt financing of $60,000 to be repaid in two years. We plan to initially organize Fast 'n Fresh as a Limited Liability Company, converting to a corporate form once we expand to the regional level. We plan to commence operations in Cherry Hill, New Jersey, where we expect to gain an ultimate 5% market share of the $20 million market, or $1 million annual revenues. We forecast positive net income of over $86,000 in the first year of operations, growing each year during our forecast, and we estimate a return on equity of approximately 300% for the first year.''
''Fast 'n Fresh is essentially a nutritious fast-food restaurant that we hope to turn into a franchise chain. It responds to customer needs for convenience, particularly in the northeastern United States, while providing healthy, fresh, and organic meal options in contrast to the notoriously unhealthy menu items offered by traditional fast-food restaurants. Potential menu offerings might include such items as salads, grilled chicken, nutritious sandwiches, fresh vegetable sticks, fruit cups, yogurt, and the like. The business model will involve starting several restaurants in a defined area to gain brand recognition. Once we have established our name, we will expand regionally by franchising the restaurant to individuals, and, ultimately, we hope to expand nationally by the same means.''

Sample of Sources Used:

  • Maheshwari, S. (2009) US fast food industry to cross US$ 170 billion by 2010. Free Press Release. Retrieved from
  • National Restaurant Association (2010) Facts at a glance. Retrieved from
  • U.S. Census Bureau (2000) Geographic area: Cherry Hill township, Camden County, New Jersey. Retrieved from 280.pdf
  • U.S. Department of Labor (2010) Bureau of labor statistics: Consumer expenditures - 2009. Retrieved from

Cite this Business Plan:

APA Format

Fast 'n Fresh Business Plan (2011, April 29) Retrieved May 23, 2022, from

MLA Format

"Fast 'n Fresh Business Plan" 29 April 2011. Web. 23 May. 2022. <>