Establishing the Retail for the "Atlantic Bundle" in Atlantic Computer Business Plan by Nicky

Establishing the Retail for the "Atlantic Bundle" in Atlantic Computer
Describes the business strategy of a computer company.
# 144803 | 772 words | 1 source | APA | 2010 | US

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This paper gives a background and description of the business strategy to be used by Atlantic Computers, from the perspective of its new product manager. The writer explains that the new manager's current task is that of establishing the retail for the "Atlantic Bundle", the company's newest server.The paper lists various considerations regarding this business plan, with an emphasis on pricing a new product. Each pricing option is discussed at length. The paper also stresses that the product manager must convince management of his new approach to pricing.

From the Paper:

"The decision to still offer the software application for free is based on the risk incurred by the alternative. To better explain, the industry has implemented the strategy of free software for decades and the customers have grown accustomed to it. Therefore, it is rather unlikely for them to purchase products which require expensive software to run faster. In this order of ideas, the most suitable strategy would be that of maintaining the current status-quo."

Sample of Sources Used:

  • Bharadwaj, N., Gordon, J.B., May 28, 2007, Atlantic Computers: A Bundle of Pricing Options, Harvard Business School Publishing

Cite this Business Plan:

APA Format

Establishing the Retail for the "Atlantic Bundle" in Atlantic Computer (2010, October 08) Retrieved September 29, 2022, from

MLA Format

"Establishing the Retail for the "Atlantic Bundle" in Atlantic Computer" 08 October 2010. Web. 29 September. 2022. <>