Establishing a Clothing Line in South Africa Business Plan by Kien

Establishing a Clothing Line in South Africa
The paper uses the PEST and the SWOT analysis to develop a business strategy document for moving a clothing line channel to South Africa.
# 153549 | 2,721 words | 21 sources | APA | 2013 | KE
Published on Jun 12, 2013 in Business (International) , Business (Management) , Business (Marketing)

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This paper explains how the South African textile market offers attractive opportunities for overseas companies. It provides a business strategy for establishing a clothing line in South Africa, providing information on the political, economic and socio-cultural environments as well as setting out the strengths, weaknesses, opportunities and threats of the endeavor.

PEST analysis of the South African clothing industry
The political environment
Economic environment
Socio-cultural environment
Technological environment
SWOT Analysis

From the Paper:

''The South African political environment offers an excellent environment for business practice as it is usually stable apart from xenophobic unrests that rocked the country in 2008 (Zvavanhu, 2010). Further, government policies on clothing and textile industries favor investments in the sector. In 1995, the government introduced Industrial Policy Action plan aimed at phasing down tariffs on the sector. The country has also lowered duties on clothing products further enhancing investment in the industry. These policies by the government has been aimed at encouraging investors in the clothing industry as it constitutes one of the major job generating sectors in the country. This has also strengthened legislations on competition by increasing focus on eliminating illegal imports (Bua News, 2010).
''Similarly, the government has integrated South Africa into the international trading system increasing access to market for the clothing industry. This constitutes trade agreements with trading blocs such as the United States and the European Union which accords the country a duty advantage of 17.5 percent as well as the Africa Growth and opportunity Act. This enhances the export market for the industry and would therefore be an advantage to the clothing line company. Further, the country is a member of the Southern African Development Community (SADC) which allows for unrestricted free trade between members countries. This would be a source of market advantage for the firm (Brand South Africa, 2009).
''The government of South Africa has also put in place measures against anti-competition practices to ensure ethical marketing. This shields clothing firms from unacceptable competition from competitors besides providing a guideline for marketing (Bua News, 2010). Though South Africa is a secular state, the government advocates for appreciation of cultural and religious diversity with regard to marketing practices. This would be of particular importance to the clothing line as dressing is heavily intertwined with cultural and religious aspects.''

Sample of Sources Used:

  • McGee, A. R. (2000). South African Business/Marketing Plan. Retrieved March 14, 2011, from
  • Papers4You. (n.d). What is PEST analysis? Retrieved March 14, 2011, from
  • Parsons, R. (2010). Competitiveness and Productivity. Retrieved March 14, 2011, from
  • Radder, L. (1996). The Marketing Practices of Independent Fashion Retailers in South Africa. Journal of Small Business Management , 34, 1-15.
  • Seventer, D. V., & Gibson, B. (2009). Real wages, employment and macroeconomic policy in a structuralist model for South Africa. Journal of African Economies , 9 (4), 512-546.

Cite this Business Plan:

APA Format

Establishing a Clothing Line in South Africa (2013, June 12) Retrieved September 26, 2021, from

MLA Format

"Establishing a Clothing Line in South Africa" 12 June 2013. Web. 26 September. 2021. <>