Entering Foreign Markets: Launching Low Cost Cell Phones into India Business Plan by Nicky

Entering Foreign Markets: Launching Low Cost Cell Phones into India
Presents a marketing strategy for low-cost cell phones in India.
# 148705 | 2,866 words | 16 sources | MLA | 2011 | US
Published on Oct 31, 2011 in Business (Business Plans)

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This paper discusses telecommunications development in India, focusing on a business model and business trends in offering cheap cell phones. The paper includes a section on the marketing potential of India and why it was chosen, and another on the strategy used to launch the sales in that country. Graphs and charts that provide visible data on the information are also included.

Executive Summary
Indian Market Potential: Rationale for choosing this country
Strategy for launching into India
Competitive Landscape and Analysis
Organizational structure at Launch

From the Paper:

"Economic growth within India is among the strongest globally, starting at the beginning of this decade and accurately forecast by McKinsey & Company partners Lodovico, Lewis, Palmade, and Sanke (28, 50) as eventually outperforming many western nations combined. Averaging just over 7% GDP growth in 2007, India is attracting the majority of the world's venture capital, much of it focused on increasing the quality of the telecommunications infrastructure according to Glasner (13). According to her research of venture capital investment in India during the majority of 2008, just over $1 billion was invested in seventy-seven India-based companies. Glasner (13) cites the figure of $932 million invested in sixty-three companies during the previous year. The largest venture-based investments continue to be in biomedical, consumer products and telecommunications. The Indian government has made it clear that its no-tariff policy on all incoming land-line and cellular-based telephone calls will continue indefinitely, and tariffs on outbound calls will diminish as more of the cellular and telecommunication infrastructure of the country is built out. Further, Indian government officials have made it clear as early as 2001 that their intention is to partner with global telecommunications providers, as these companies already have global economies of scale and knowledge of how to integrate existing telecommunications processes throughout the country. As a result the market potential for low-cost and ultra-low cost mobile phones that include color plasma screens and low-end digital convergence features is expected to grow at a compound annual growth rate of 25% through 2001 (Ovum Research, et.al). Tables 1 and 2 provide market analysis of the opportunity of launching low-cost and ultra-low cost mobile phones in the Indian market. According to IBIS market research, India has the highest annualized real revenue growth of cellular and telecommunications spending between the years of 2002 to 2008, averaging 37.6% as is shown in Table 2. This is the most significant growth globally, as the worldwide market grew at 10.5% in annualized real revenue growth in the same time period."

Sample of Sources Used:

  • AMR Research Study. Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA.
  • Mike Clendenin. "Tale of two cell phone markets: INDIA and CHINA. " Electronic Engineering Times 4 Jun 2007: 33-34.
  • Nibedita Das. "Technology, efficiency and sustainability of competition in the Indian telecommunications sector. " Information Economics and Policy 12.2 (2000): 133-154.
  • Anjan Dasgupta. Competition Policy in Telecommunications - A Case Study of India. 2005.
  • Rob Frieden. "ITU World Telecom 2007 report. " Info : the Journal of Policy, Regulation and Strategy for Telecommunications, Information and Media 9.4 (2007): 81-83.

Cite this Business Plan:

APA Format

Entering Foreign Markets: Launching Low Cost Cell Phones into India (2011, October 31) Retrieved May 24, 2022, from https://www.academon.com/business-plan/entering-foreign-markets-launching-low-cost-cell-phones-into-india-148705/

MLA Format

"Entering Foreign Markets: Launching Low Cost Cell Phones into India" 31 October 2011. Web. 24 May. 2022. <https://www.academon.com/business-plan/entering-foreign-markets-launching-low-cost-cell-phones-into-india-148705/>