E-Business Implementation Plan - Nokia Business Plan by Mandy Moon

E-Business Implementation Plan - Nokia
This paper uses Nokia as an example of how a successful e-business strategy is implemented.
# 91526 | 6,000 words | 14 sources | MLA | 2005 | US
Published on Jan 30, 2007 in Business (Companies) , Business (Marketing) , Business (Business Plans)


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Description:

The intention of this paper is to identify and analyze the e-strategies and e-processes of Nokia, the world's leading wireless communications company. The history of the company and its progression is noted, as well as the development of Nokia through its online presence. The services offered to Nokia's customers and business partners are identified and evaluated for their significance and the value-add provided to them. The significance and importance of Nokia's website, www.nokia.com, is also identified and proven through strategic reasoning. It explores and discusses the internal and external e-processes including the newly developed Preminet solutions. Operation solutions such as SAP and customer relation management (CRM) are suggested and e-marketing strategies also discussed.

Outline
Executive Summary
Introduction
Internal & External e-Processes Adding Value
Market Segmentation
e-Marketing Models
Business Knowledge of Nokia
Syntheses of Major Economic Opportunities
Economic Opportunity: China and India
Economic Opportunity: Middle East and Africa
Economic Opportunity: Indonesia
Technological Advancement: Sentient Computing
Nokia's Web Presence
Recommendations Based on Potential Market
Website Business Benefits and Value Added Aspects
Conclusion

From the Paper:

"As one of the world's leading telecommunications companies, Nokia had always seen themselves well positioned to exploit new growth possibilities in the new arena emerging from the convergence of telecom, datacom and IT industries. The company's past and current plan is to actively pursue expansion into these markets. They have recognized the importance of growth, which has sustained at over 25 percent in revenue terms per annum. This growth has produced the birth of their special organization Nokia Ventures Organization, which was dedicated to looking for new business opportunities aimed at returning high growth and profitability in the mid to long term perspective. "

Sample of Sources Used:

  • Anonymous (2004). 'Wireless Services in Iraq' conference to be held in London. Iraq Telecom 2(12). pg 2. Retrieved May 14, 2005 from Proquest database
  • Anonymous (2005). This Time, get Africa's priorities right. New Statesman 18 (850). pg 6. Retrieved May 14, 2005 from Proquest database.
  • Arabia.com. (2004). Business. Strengthening Nokia presence in the MENA region Accompanied by revamped web portal. Retrieved May 3, 2005 from http://www.arabia.com/index.php/english/business/ strengthenednokiapresence
  • Burton, B. (March 31, 2003). Nokia, the Asia/Pacific challenge. Retrieved May 16, 2005 from http://www.gartner.com/pages/story.php.id.3570.s.8.jsp
  • Denaro, (2002.) Retrieved May 15, 2005 from http://www.denaro.it/go/pub/interviste/Nokia_int_ing.htm

Cite this Business Plan:

APA Format

E-Business Implementation Plan - Nokia (2007, January 30) Retrieved June 06, 2020, from https://www.academon.com/business-plan/e-business-implementation-plan-nokia-91526/

MLA Format

"E-Business Implementation Plan - Nokia" 30 January 2007. Web. 06 June. 2020. <https://www.academon.com/business-plan/e-business-implementation-plan-nokia-91526/>

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