Dell's Global Positioning and the Chinese Market Business Plan by cee-cee

Dell's Global Positioning and the Chinese Market
A discussion of Dell's successful presence on the Chinese market as a premise for its future expansion in other developing countries with high market potential.
# 108180 | 1,049 words | 2 sources | APA | 2008 | US
Published on Sep 25, 2008 in Business (Companies) , Business (International) , Business (Marketing) , Business (Business Plans)


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Description:

The paper states that Dell's consumer base is not a typical American or Canadian, but a wide range of customers from developing regions like China, India and Brazil. The paper comments that China's growth and internal market developments over the last couple of decades have been an incentive for numerous companies to enter this highly profitable market: Dell is one of them. The paper highlights that Dell's global sales objective is to penetrate the lucrative Chinese market and identifies the threats and opportunities for Dell in doing so. The paper also includes a discussion on opportunities for Dell to enter other global markets.

Outline:
Dell's Global Positioning and Chinese Market
Dell's Presence on Chinese Market
Threats and Opportunities
Marketing and sales methods at Dell
Recommendations
Global Opportunities

Sample of Sources Used:

  • India Economy Statistics. Economy Watch. On the Internet at http://www.economywatch.com/indianeconomy/india-economy-statistics.html. Last retrieved on September 29, 2007
  • Census of India. On the Internet at http://www.censusindia.net/. Last retrieved on September 29, 2007

Cite this Business Plan:

APA Format

Dell's Global Positioning and the Chinese Market (2008, September 25) Retrieved October 07, 2022, from https://www.academon.com/business-plan/dell-global-positioning-and-the-chinese-market-108180/

MLA Format

"Dell's Global Positioning and the Chinese Market" 25 September 2008. Web. 07 October. 2022. <https://www.academon.com/business-plan/dell-global-positioning-and-the-chinese-market-108180/>

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