CVS Pharmacies' Expansion Into Kava
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This paper explores the factors and plans needed to expand the American company, CVS Caremark, into a new market. The paper discusses how through expanding into the South pacific island of Kava, the company has taken on a great endeavor and is open to various threats of natural and human origin. The paper explains that by using those threats to create ways to represent the company's ethical actions of helping local islanders after natural disasters, the company can improve its image as a whole as well as its stakeholders interests. The paper asserts that expansion into this area could also help the health of the economy in Kava, and provide new sources of goods for the larger organization.
Cite this Business Plan:
CVS Pharmacies' Expansion Into Kava (2008, December 01) Retrieved May 24, 2022, from https://www.academon.com/business-plan/cvs-pharmacies-expansion-into-kava-142124/
"CVS Pharmacies' Expansion Into Kava" 01 December 2008. Web. 24 May. 2022. <https://www.academon.com/business-plan/cvs-pharmacies-expansion-into-kava-142124/>