Calambra Olive Oil Business Plan by Peter Pen

Calambra Olive Oil
A background and SWOT analysis (strengths, weaknesses, opportunities and threats) for Calambra Olive Oil.
# 96069 | 2,004 words | 1 source | APA | 2007
Published on Jun 21, 2007 in Business (Companies) , Business (Marketing) , Business (Business Plans)


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Description:

This paper discusses the history and growth of the Calambra Olive Oil company. The paper describes how the company was started, as well as its current status. It then goes on to provide a SWOT analysis (strengths, weaknesses, opportunities and threats) for Calambra Olive Oil. The paper concludes with recommendations for the future growth and success of the company.

Table of Contents:
Background
SWOT Analysis
Conclusions
Recommendations
The Next Steps

From the Paper:

"Since Calambra Olive Oil is a new product, advertising is going to be one of the most important stages during the first year for the company. Calambra olive oil is a fresh product in the market and the company should spend more money on advertising. One way of making this happen is advertising through catalogues which are going to provide the company with an increase in its sales and brand recognition. It has been three months since the product was introduced, and the sales are below expectations. The company is expecting to sell about 130 cases from both catalogue which means half of year 1993's total sales expectations. Catalogue will also help the company to sell more cases of olive oil to retailers. It is also beneficial to have catalogues sent directly to customers as well as have our Olive Oil featured/sold at William Sonoma, because they too in turn will put out product into their store catalogue. If the retailers see that the Calambra will boost the sales, then they would buy more cases of olive oil in the following years."

Sample of Sources Used:

  • Jim Brooks, "Are Food Brokers Right for You?," Food and Agricultural Products Research and Technology Center, accessed on February 25, 2007 at <www.fapc.okstate.edu>

Cite this Business Plan:

APA Format

Calambra Olive Oil (2007, June 21) Retrieved August 19, 2019, from https://www.academon.com/business-plan/calambra-olive-oil-96069/

MLA Format

"Calambra Olive Oil" 21 June 2007. Web. 19 August. 2019. <https://www.academon.com/business-plan/calambra-olive-oil-96069/>

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