Business Plan for SMEVideoStore Business Plan by AussieGenius

Business Plan for SMEVideoStore
A business plan for SMEVideoStore, focusing on the possibility of developing a video-on-demand (VOD) service.
# 145192 | 3,823 words | 19 sources | APA | 2010 | IL
Published on Oct 27, 2010 in Computer and Technology (Technology) , Business (Business Plans)

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This paper provides a business plan for SMEVideoStore, examining the viability of developing a video-on-demand (VOD) service using existing IT staff or outsourcing the project. The paper outlines the benefits and detriments of each approach, and discusses the various considerations involved in each option. The paper also explores the usefulness of social networking in gaining market advantage, and includes a Clients, Actors, Transformations, Worldview, Owners, Environment (CATWOE) analysis. The paper concludes that only by growing the business dynamically and adjusting to new realities in the entertainment industry, such as digital content provided over broadband internet connections, can SMEVideoStore continue to be a successful, profitable business. This paper contains illustrative charts and figures.

Executive Summary
Video-On-Demand - In-House or Outsourced?
Overview of Current Online Digital Distribution Businesses
Business Expansion
Advantages and Disadvantages of Franchising
Outline for Business Expansion
Relationship Building
Alliances Contributing To Competitive Advantage
Leveraging Social Networking as Means of Gaining Advantage
Revised Root Definition and CATWOE Analysis
Revised Root Definition
CATWOE Analysis
Rich Picture
Revised Strategic Plan
Recommendations for DSS Development
Developing Innovative Products To Attain Additional Competitive Advantage

From the Paper:

"Essentially, the SMEVideoStore DSS will be data-driven. It will rely heavily on both historical data accumulated in the data warehouse and on real time transaction data for making both tactical and strategic decisions. In practice this may range from denying further rentals to a customer who has a certain number of overdue DVDs to targeted marketing based on customers' rental habits over the preceding two years (A Brief History of Decision Support Systems)."

Sample of Sources Used:

  • Help: Frequently Asked Questions, viewed 13 August 2010,
  • Apple - Support - iTunes, viewed 13 August 2010,
  • BOLA: CATWOE and Soft Systems Methodology, viewed 12 August 2010,
  • Business benefits of CRM | Business Link, viewed 3 August 2010,
  • Customer relationship management | Business Link, viewed 3 August 2010,

Cite this Business Plan:

APA Format

Business Plan for SMEVideoStore (2010, October 27) Retrieved September 29, 2022, from

MLA Format

"Business Plan for SMEVideoStore" 27 October 2010. Web. 29 September. 2022. <>