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This paper is an OSO case study that eamines an e-commerce site and its design specifications, noting the need for a user interface for the site to be designed to be as user friendly as possible and to match the content and methods of other sites to the degree that these show what the consumer expects when reaching a site.
From the Paper:"The user interface for the site should be designed to be as user-friendly as possible and to match the content and methods of other sites to the degree that these show what the consumer expects when reaching a site. A truly unusual design might gain some attention but might also put off as many customers as it pleases. A site that is well-designed but that is easy to navigate because it has the features consumers are accustomed to will serve best. Among the features needed are links to descriptions of products or services, a means for the user to communicate with the company to offer feedback or make complaints, a link to a page for ordering, a clear statement of conditions, a clear indication of cost, and the means to make payments online or to charge to an account. Security must be both assured and provided."
Cite this Business Plan:
Business Plan (2006, December 01) Retrieved December 12, 2019, from https://www.academon.com/business-plan/business-plan-88456/
"Business Plan" 01 December 2006. Web. 12 December. 2019. <https://www.academon.com/business-plan/business-plan-88456/>