Business Marketing Strategy
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This paper examines the current market position of Chang's Home Delivery Service and then presents a marketing strategy for the company. It presents a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis and then takes a look at the company's customers and pricing strategy.
From the Paper:"To adequately discuss customers, there are several important issues that must be addressed within the marketing strategy if PF Chang's is to be successful in delivery. As was mentioned earlier, there is a definite trend toward ready-to-eat food being delivered to the home or business. However, the marketing strategy must emphasize quality and healthy attributes of the menu offerings if the message is to be properly communicated. Simply put, delivered food for the most part must be tasty, of high quality and nutritional value, delivered in a timely and efficient manner. This trend is identified in industry research that has been conducted by others in recent years (Mellgren,2005)."
Cite this Business Plan:
Business Marketing Strategy (2006, June 14) Retrieved August 18, 2019, from https://www.academon.com/business-plan/business-marketing-strategy-66544/
"Business Marketing Strategy" 14 June 2006. Web. 18 August. 2019. <https://www.academon.com/business-plan/business-marketing-strategy-66544/>