Bed & Breakfast in Cape May Business Plan by scribbler

Bed & Breakfast in Cape May
A business plan for a bed & breakfast (B&B) in Cape May, New Jersey.
# 152322 | 1,267 words | 4 sources | APA | 2013 | US
Published on Jan 27, 2013 in Business (Business Plans) , Tourism (General)

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This paper provides an overview of Cape May, New Jersey, and describes the opportunities offered by a bed & breakfast (B&B) in general, and how this specific business can differentiate from the competition. The paper offers a SWOT analysis of a Cape May B&B opportunity and discusses the start-up procedure. Finally, the paper provides multiple strategies to drive revenue in the winter.

Cape May, New Jersey Overview
Business Opportunity
Cape May Bed & Breakfast SWOT Analysis
Startup Procedure
Strategies to Drive Growth in the Winter

From the Paper:

"A bed & breakfast (B&B) is best described as a hybrid between a five-star luxury resort and a private home. A B&B typically has 5 to 15 rooms with an additional touch of personality as the owners typically live on the premises to personally entertain their guests. B&Bs continue to grow in popularity as more and more of the inns have open for business; in 1980 there were approximately 1,000 B&Bs in the U.S. hosting 1 million guests and in 2000 that number grew to 28,000 B&Bs serving 50.5 million guests. The way a B&B best differentiates itself from the chain hotel is by providing the amenities standard hotels provide and a long list of additional amenities that are inclusive of the room rate, such as luxury bedding and linens, bath robes, premium toiletries, Spa tubs, hosting events for their guests, such as teas, wine tastings and home-cooked breakfast. The rates for B&Bs is fairly stable, no matter how upscale your amenities or how desirable your location, your rates will have to be in line with other B&Bs and lodgings in your area."

Sample of Sources Used:

  • Chamber of Commerce of Greater Cape May (2010). Cape May, NJ 2010 Visitors Guide. Cape May, NJ: Author
  • Whyte, Stewart & Jess, Nigel. (2006). Starting & running a B&B: a practical guide to setting up and managing a bed and breakfast business. How To Books Ltd. p85-92.
  • Professional Association of Innkeepers International (2009). The 2009-2010 Industry Study of Innkeeping Operations & Finance. Haddon Heights, NJ: Author
  • Cape May Events Calendar 2010. Chamber of Commerce of Greater Cape May. Retrieved from

Cite this Business Plan:

APA Format

Bed & Breakfast in Cape May (2013, January 27) Retrieved September 27, 2023, from

MLA Format

"Bed & Breakfast in Cape May" 27 January 2013. Web. 27 September. 2023. <>