Aviation Marketing Plan Business Plan by jtlee

Aviation Marketing Plan
This is a sample marketing plan for a hypothetical, newly-set up aviation company in Australia.
# 45268 | 3,200 words | 25 sources | MLA | 2003 | AU
Published on Oct 03, 2003 in Business (Marketing) , Business (Business Plans) , Aviation, Aeronautics (General)

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Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.

Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References

From the Paper:

"a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
? strong financial backing from the parent company;
? highly qualified staff; and
? a continuing commitment in research and development.

a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."

Cite this Business Plan:

APA Format

Aviation Marketing Plan (2003, October 03) Retrieved March 05, 2024, from https://www.academon.com/business-plan/aviation-marketing-plan-45268/

MLA Format

"Aviation Marketing Plan" 03 October 2003. Web. 05 March. 2024. <https://www.academon.com/business-plan/aviation-marketing-plan-45268/>