This paper examines the beverage industry in general and the beer industry in particular: Demographics and marketing techniques employed by the beer industry. Includes a promotional plan for Anheuser-Busch' "Natural Light". Promotion plan for 'Natu
# 18345 | 2,475 words | 8 sources | 1990 |
Published on Mar 18, 2003 in Business (Companies) , Business (Marketing) , Business (Business Plans)
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From the Paper:"In 1861, Adolphus Busch married the daughter of Eberhard Anheuser, a St. Louis beer brewer and soap maker. By 1874, Adolphus was a full partner in his father-in-law's business, and in 1876, he created the Budweiser brand. Budweiser (named for a town in Bohemia) became America's first nationally marketed beer and Adolphus' progeny became masters of the company which sells more beer than any other in the world. This research examines the beverage industry in general and the beer industry in particular. Focus is directed to the demographics of beer drinkers and the marketing techniques employed by the beer industry. Finally, a promotional plan is presented for one of Anheuser Busch's products, Natural Light.
Per capita consumption of beverages gives an indication of the attraction to companies such as Anheuser-Busch and Miller ... "
Cite this Business Plan:
Anheuser-Busch Marketing (2003, March 18) Retrieved July 13, 2020, from https://www.academon.com/business-plan/anheuser-busch-marketing-18345/
"Anheuser-Busch Marketing" 18 March 2003. Web. 13 July. 2020. <https://www.academon.com/business-plan/anheuser-busch-marketing-18345/>