Robert Townsend's "Up The Organization" Book Review by The Research Group

Robert Townsend's "Up The Organization"
This paper discusses Robert Townsend's classic book "Up The Organization" about corporations in the 1970's.
# 17263 | 1,125 words | 1 source | 1973 | US

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From the Paper:

"Robert Townsend, former chairman and chief executive officer of Avis ("We try harder") authored his manual for business in 1970. Since then, the book consisting of 97 chapters ranging in length from a couple of lines to 10 pages, has become a legend of controversy.

Recently, in a talk given before mail order executives, Townsend put the reaction to the book in these terms: "The general reaction from the Establishment is silence. From others the comment is, 'Well, isn't it superficial.' My answer to these critics is, 'The book wasn't written for you, you slob. It was written for you successor."' "

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Robert Townsend's "Up The Organization" (2003, February 05) Retrieved September 22, 2019, from

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