"Globalism, Nationalism, Tribalism"
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The paper explains how James' book, "Globalism, Nationalism, Tribalism: Bringing Theory Back In", addresses the ideal of tribalism in modern society. The paper discusses how multinational companies use the phrase 'global village' to infer that by globalizing everywhere, we are in fact reaching back towards a smaller and more intimate, tribal, way of life. The paper then shows how the issue of tribalism is a complex one in the social theory of globalization since although multinational companies hark back to images of small communities, tribalism also isolates people in arbitrary systems as seen by the War on Terror.
From the Paper:"Globalization, the investments of big business outside their country of origin, has been occurring for many decades; however, in the past ten or so years, this increase has become a phenomenon all of it's own: "Capital and commercialized culture crosses and connects the world in unprecedented ways" (James, P Globalism, Nationalism, Tribalism: Bringing Theory Back in Sage Publications, page 13). Sociologists sometimes use Globalization as a discussion and research tool for social interaction: James suggests this is "Instrumentalized as the act of adapting locally to meet global circumstances" (James, page 15). However, the interaction of globalization and ideas of tribalism ask many questions of the theorist: how do these concepts work together, do they share ideals, or are they mutually exclusive, and why would multinational companies, powerfully straddling the globe, find any benefit in referring to fantasies of small communities and tribal connections? James' book raises these questions, and more, concerning the ideal of tribalism in modern society."
Cite this Book Review:
"Globalism, Nationalism, Tribalism" (2010, March 31) Retrieved April 18, 2019, from https://www.academon.com/book-review/globalism-nationalism-tribalism-119093/
""Globalism, Nationalism, Tribalism"" 31 March 2010. Web. 18 April. 2019. <https://www.academon.com/book-review/globalism-nationalism-tribalism-119093/>