Books for Entrepreneurs Book Review by Calwriter

This paper explains that the simplicity of the book, "Start Up: An Entrepreneur's Guide to Launching and Managing a New Business" by William Stolze, sets it apart from many other business books, but only when people are truly in the midst of starting a business do they realize just how many things they think they know, but really don't. The author points out that "Low Risk, High Reward" by Bob Reiss is a comprehensive guide for aspiring entrepreneurs that contains truly original ideas and does not hesitate to shatter the myths that cause problems for new entrants. The paper relates that Reiss demystifies the image of a successful businessman by explaining that every entrepreneur would love to avoid risks, but when they cannot do so, they try to minimize risks to increase their chances of success.