Book Report: "The Art of Innovation" Book Review by Top Papers
A review of Tom Kelley's book "The Art of Innovation".
# 144181
| 1,250 words
| 1 source
| MLA
| 2009
| 
Published
on Dec 01, 2009
in
Literature
(American)
, Business
(Marketing)
, Business
(Consumer Behavior)
$19.95
Buy and instantly download this paper now
Description:
The paper relates that Tom Kelley is the general manager of IDEO, a consultancy that helps companies design new products. The paper discusses how in 2001, he wrote a book entitled "The Art of Innovation" that discusses lessons learned from his two decades in the design business. This paper reviews Kelley's book, paying special attention to his discussion of creative problem-solving.
From the Paper:
"Tom Kelley is the general manager of IDEO, a consultancy that helps companies design new products. In 2001, he wrote a book entitled "The Art of Innovation" that discusses lessons learned from his two decades in the design business. This essay will review Kelley's book, paying special attention to his discussion of creative problem-solving. Innovation is the central concept in Kelley's book, but he doesn't define it as anything more than the art of creating a "breakthrough product" (28). One problem with this definition is that it doesn't contribute to our understanding of why a product succeeds. For example, Kelley gives the..."Cite this Book Review:
APA Format
Book Report: "The Art of Innovation" (2009, December 01)
Retrieved June 09, 2023, from https://www.academon.com/book-review/book-report-the-art-of-innovation-144181/
MLA Format
"Book Report: "The Art of Innovation"" 01 December 2009.
Web. 09 June. 2023. <https://www.academon.com/book-review/book-report-the-art-of-innovation-144181/>