Marketing Strategies And Decision Making Article Review by cee-cee

Marketing Strategies And Decision Making
An analysis of the article published in the Harvard Business review, "What is Strategy?" by Michael Porter.
# 107436 | 777 words | 2 sources | MLA | 2008 | US
Published on Sep 03, 2008 in Business (Management) , Business (Marketing)


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Description:

The paper makes reference to Michael Porter's article "What is Strategy?" published in the Harvard Business Review in which he states that , "operational effectiveness (OE) means performing similar activities better than rivals perform them," while strategic positioning means performing different activities from one's competitors. The paper comments that while it might seem to be in an organization's interest to do things cheaper and better, the question is relative (.i.e cheaper and better than what competing organizations and what level of product value?) The paper, in discussing marketing strategies, is a reminder to marketers that no matter how good the marketing idea, one must take into consideration operational efficacy, for fear of diluting a strong brand name or reputation or simply taxing a company's finite economic resources.

Outline:
Summary and Analysis of Porter

Sample of Sources Used:

  • Ferrell, O.E. & Michael Hartline. Marketing Strategy. 4th Edition. Mason, OH: Thomas Learning/ Southwestern College Publishing, 2008.
  • Porter, Michael. "What is Strategy?" Harvard Business Review. Nov-Dec 1996. Reprint 96608.

Cite this Article Review:

APA Format

Marketing Strategies And Decision Making (2008, September 03) Retrieved June 06, 2020, from https://www.academon.com/article-review/marketing-strategies-and-decision-making-107436/

MLA Format

"Marketing Strategies And Decision Making" 03 September 2008. Web. 06 June. 2020. <https://www.academon.com/article-review/marketing-strategies-and-decision-making-107436/>

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