'Marketing Myopia' and Microsoft Article Review by supercalifragilistic

'Marketing Myopia' and Microsoft
A look at the article 'Marketing Myopia' by Dr. Theodore Levitt, comparing the issues discussed in this article to that of the Microsoft Corporation.
# 98333 | 1,343 words | 2 sources | MLA | 2007 | US


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Description:

This paper takes the issues discussed in Dr. Theodore Levitt's article, 'Marketing Myopia' and applies his theory to the Microsoft Corporation. This paper defines how the Microsoft culture had become so myopically focused on their own technologies and the processes used to create them. The paper also looks at the reversal that happened after their dominance of the PC Desktop came under serious risk. The paper goes on to say that Microsoft's epiphany regarding their myopic view of themselves is perfectly defined in Dr. Levitt's classic article.

Outline:
Curing Myopia
Improving Microsoft
Microsoft Nearly Misses the Internet due to Myopia
Microsoft's Marketing Euphony
Battling For the Desktop
Markets and Competitors

Sample of Sources Used:

  • Marketing Myopia (1975) - Dr. Theodore Levitt. Marketing Myopia. Harvard Business Review. September - October, 1975.
  • Johansson and Nonaka (1987) - Johnny K. Johansson and Ikujuro Nonaka. Market Research the Japanese Way. Harvard Business Review. May - June, 1987.

Cite this Article Review:

APA Format

'Marketing Myopia' and Microsoft (2007, September 17) Retrieved December 10, 2019, from https://www.academon.com/article-review/marketing-myopia-and-microsoft-98333/

MLA Format

"'Marketing Myopia' and Microsoft" 17 September 2007. Web. 10 December. 2019. <https://www.academon.com/article-review/marketing-myopia-and-microsoft-98333/>

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