Marketing Article Review Article Review by Top Papers

Marketing Article Review
A review of the article "The Marketing Relevance Imperative" by Peter DeLegge.
# 130098 | 750 words | 1 source | MLA | 2006 | US
Published on Dec 01, 2006 in Business (Marketing)


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Description:

The paper reviews the marketing article "The Marketing Relevance Imperative" where DeLegge examines the challenges marketers must overcome in order to reach consumers who do not want to see advertisements. The paper also looks at how DeLegge surveys the various approaches many advertisers have pursued, such as aggressive pandering ads and manipulative word-of-mouth campaigns.

From the Paper:

"The marketing article chosen for review is entitled: "The Marketing Relevance Imperative" and was written by Peter DeLegge, who is the publisher of Marketing Today magazine. In this article, DeLegge examines the challenges marketers must overcome in order to reach consumers who do not want to see advertisements, and then surveys the various approaches many advertisers have pursued, such as aggressive pandering ads and manipulative word-of-mouth campaigns. He rejects these approaches and considers them ineffective, and in many..."

Cite this Article Review:

APA Format

Marketing Article Review (2006, December 01) Retrieved February 28, 2024, from https://www.academon.com/article-review/marketing-article-review-130098/

MLA Format

"Marketing Article Review" 01 December 2006. Web. 28 February. 2024. <https://www.academon.com/article-review/marketing-article-review-130098/>

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