This paper summarizes several articles on Internet marketing, which is defined as a set of different strategies and techniques used to support various online services and promotions.
# 59201 | 4,880 words | 10 sources | MLA | 2005 |
Published on Jun 07, 2005 in Business (Marketing) , Computer and Technology (Internet) , Advertising (Industry-Specific)
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This paper explains that Internet marketing may include features such as keywords, meta-tag strategies, newsgroups, mail listing postings, banner advertising ideas, online promotions, links to other sites, online image development plans, content development plans and ideas, e-mail strategies, and several other innovative and interactive features. The author points out that a good Internet marketing plan must help the organization to position the product or service in such a manner that the target audience can be reached; this operates in much the same way that a traditional business targets its product at a certain segment of people. The paper relates that if copywriters remember that negative statements may be accepted as the truth, but positive statements will not be, then the advertisement will work better for them and will build up the trust of the customer in the product or service.
Cite this Article Review:
Internet Marketing (2005, June 07) Retrieved July 12, 2020, from https://www.academon.com/article-review/internet-marketing-59201/
"Internet Marketing" 07 June 2005. Web. 12 July. 2020. <https://www.academon.com/article-review/internet-marketing-59201/>