International Marketing and the Global Brand Article Review by Top Papers

International Marketing and the Global Brand
A review of the article "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward" by Cavusgil, Deligonul and Yaprak.
# 129700 | 750 words | 0 sources | APA | 2006 | US
Published on Dec 01, 2006 in Business (International) , Business (Marketing) , Computer and Technology (Internet)


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Description:

This paper reviews the main conclusions of an article by Cavusgil, Deligonul and Yaprak, entitled "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward", which is an assessment of the field of international marketing from development to current trends utilizing Coca-Cola as a periodic example. The paper's review of this article includes the concept of the global brand and how to develop it in the context of new and emerging media such as the internet.

From the Paper:

"This document reviews the main conclusions of an article by Cavusgil, Deligonul and Yaprak, 'International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward", which is an assessment of the field of international marketing from development to current trends utilizing Coca-Cola as a periodic example. The review of this article includes the concept of the global brand and how to develop it in the context of new and emerging media such as the internet."

Cite this Article Review:

APA Format

International Marketing and the Global Brand (2006, December 01) Retrieved April 17, 2024, from https://www.academon.com/article-review/international-marketing-and-the-global-brand-129700/

MLA Format

"International Marketing and the Global Brand" 01 December 2006. Web. 17 April. 2024. <https://www.academon.com/article-review/international-marketing-and-the-global-brand-129700/>

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