'Eco-Friendliness' in Automobile Marketing Article Review by Top Papers

'Eco-Friendliness' in Automobile Marketing
A review of an article by Runk in the South Bend Tribune on the issue of `eco-friendliness' in marketing.
# 136968 | 750 words | 0 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Industries) , Business (Marketing) , Environmental Studies (General)


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Description:

The paper relates that as automotive companies and industries analyze their competitive strategy, it is clear that the environmental friendliness marketing strategy is now a very important aspect for many business strategies. The paper notes that it has become so important that it is inputted directly in the demand and profit analysis of some of the major competitors. The analysis of the article below shows how `eco-friendliness' has become such an important issue in marketing that it requires inclusion in all associated business, pricing, competitive, and marketing strategies.

From the Paper:

"As automotive companies and industries analyze their competitive strategy it is clear that the environmental friendliness marketing strategy is now a very important aspect for many business strategies. It has become so important that is inputted directly in the demand and profit analysis of some of the major competitors. The analysis of the article below shows how `eco-friendliness' has become such an important issue in marketing that it requires inclusion in all associated business, pricing, competitive, and marketing strategies. This is based on the idea from the article by Runk in the South Bend Tribune that states that "automakers look beyond

Cite this Article Review:

APA Format

'Eco-Friendliness' in Automobile Marketing (2008, December 01) Retrieved September 27, 2022, from https://www.academon.com/article-review/eco-friendliness-in-automobile-marketing-136968/

MLA Format

"'Eco-Friendliness' in Automobile Marketing" 01 December 2008. Web. 27 September. 2022. <https://www.academon.com/article-review/eco-friendliness-in-automobile-marketing-136968/>

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