A review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras.
# 93060 | 1,169 words | 1 source | MLA | 2006 |
Published on Mar 08, 2007 in English (Analysis) , Computer and Technology (Internet) , Business (Consumer Behavior) , Computer and Technology (General) , Business (General)
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This paper reviews and discusses an article by George Balabanis, Nina Reynolds, and Antonis Simintiras on the subject of customer loyalty to e-stores. According to the paper, the article looks at customer loyalty, what factors contributed to it, and under what circumstances customers would leave one e-store for another.
Sample of Sources Used:
- George Balabanis, Nina Reynolds, and Antonis Simintiras. "Bases of e-store loyalty: Perceived switching barriers and satisfaction." Journal of Business Research 59 (2006) 214 - 224.
Cite this Article Review:
e-Store Loyalty (2007, March 08) Retrieved December 02, 2023, from https://www.academon.com/article-review/e-store-loyalty-93060/
"e-Store Loyalty" 08 March 2007. Web. 02 December. 2023. <https://www.academon.com/article-review/e-store-loyalty-93060/>