e-Store Loyalty Article Review by hicaliber
e-Store Loyalty
A review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras.
# 93060
| 1,169 words
| 1 source
| MLA
| 2006
| 
Published
on Mar 08, 2007
in
English
(Analysis)
, Computer and Technology
(Internet)
, Business
(Consumer Behavior)
, Computer and Technology
(General)
, Business
(General)
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Description:
This paper reviews and discusses an article by George Balabanis, Nina Reynolds, and Antonis Simintiras on the subject of customer loyalty to e-stores. According to the paper, the article looks at customer loyalty, what factors contributed to it, and under what circumstances customers would leave one e-store for another.
Sample of Sources Used:
- George Balabanis, Nina Reynolds, and Antonis Simintiras. "Bases of e-store loyalty: Perceived switching barriers and satisfaction." Journal of Business Research 59 (2006) 214 - 224.
Cite this Article Review:
APA Format
e-Store Loyalty (2007, March 08)
Retrieved December 02, 2023, from https://www.academon.com/article-review/e-store-loyalty-93060/
MLA Format
"e-Store Loyalty" 08 March 2007.
Web. 02 December. 2023. <https://www.academon.com/article-review/e-store-loyalty-93060/>