Reviews "European Business Journal", article "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success" by Frederick F. Reichheld, Robert G. Markey, Jr. and Christopher Hopton.
# 29430 | 990 words | 1 source | MLA | 2002 |
Published on Jul 29, 2003 in Business (Companies) , Business (International) , Business (Marketing) , Computer and Technology (Internet)
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This paper introduces, discusses, and analyzes an article on e-customer loyalty. It looks at the article's view of creating and maintaining a loyal customer base, its discussion of the impact of the internet on business, and the reasons provided for the failures of many on-line businesses. The paper consists of a one-page synopsis and two-page critique of the article.
Cite this Article Review:
E-Customer Loyalty (2003, July 29) Retrieved April 17, 2021, from https://www.academon.com/article-review/e-customer-loyalty-29430/
"E-Customer Loyalty" 29 July 2003. Web. 17 April. 2021. <https://www.academon.com/article-review/e-customer-loyalty-29430/>