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This paper reviews five different articles about brand equity. The paper examines how each article treats the consequences of an organization adopting a brand equity stance. The paper also discusses the different meanings of the term brand equity to marketers vs. accountants.
Cite this Article Review:
Brand Equity (2004, December 01) Retrieved October 04, 2022, from https://www.academon.com/article-review/brand-equity-70016/
"Brand Equity" 01 December 2004. Web. 04 October. 2022. <https://www.academon.com/article-review/brand-equity-70016/>