Brand Equity Article Review by The Research Group

Brand Equity
A literature review of articles about brand equity.
# 70016 | 1,150 words | 5 sources | APA | 2004 | US
Published on Dec 01, 2004 in Business (Marketing)

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This paper reviews five different articles about brand equity. The paper examines how each article treats the consequences of an organization adopting a brand equity stance. The paper also discusses the different meanings of the term brand equity to marketers vs. accountants.

Cite this Article Review:

APA Format

Brand Equity (2004, December 01) Retrieved October 04, 2022, from

MLA Format

"Brand Equity" 01 December 2004. Web. 04 October. 2022. <>