A Review of the Article Entitled "The Science of Desire" by Spencer Ante Article Review by Nicky

A Review of the Article Entitled "The Science of Desire" by Spencer Ante
This paper is a review of the article, "The Science of Desire," by Spencer Ante.
# 147961 | 901 words | 0 sources | 2011 | US
Published on Aug 15, 2011 in Business (Marketing) , Business (Consumer Behavior)


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Description:

This review looks at how Spencer Ante in the article entitled, "The Science of Desire," explains the way that companies use scientific approaches to create a desire for the products they sell. It explains that Ante has a discussion in his article about how Sirius Radio used a group of social scientists to "shadow" consumers and learn about their radio preferences. It also explains how Ante describes how companies use ethnographers to develop products for different cultural groups. At the end of the article, the author offers a personal opinion regarding his/her amusement at the lengths that companies go to obtain customer information.

From the Paper:

"Ever since there has been the concept of ownership, there has also been the concept of selling the goods owned. Depending on the period of cultural development and the abundance (or lack) of various resources, the selling of goods and services has grown and diminished in importance. In today's United States and Western culture in general, few things could be considered more important from political and socio-economic viewpoint--our entire society is built on the notion that companies can continue to make profits by selling things to consumers. When consumers stop buying, or when companies are unable to meet other financial obligations and can no longer sell, many other parts of society are threatened with collapse. This is one (admittedly oversimplified) explanation of the current economic meltdown."

Cite this Article Review:

APA Format

A Review of the Article Entitled "The Science of Desire" by Spencer Ante (2011, August 15) Retrieved February 05, 2023, from https://www.academon.com/article-review/a-review-of-the-article-entitled-the-science-of-desire-by-spencer-ante-147961/

MLA Format

"A Review of the Article Entitled "The Science of Desire" by Spencer Ante" 15 August 2011. Web. 05 February. 2023. <https://www.academon.com/article-review/a-review-of-the-article-entitled-the-science-of-desire-by-spencer-ante-147961/>

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