The Globalization of Disney
This paper contends that Disney should not expand to foreign nations if it does not adapt to the foreign nation's cultural values.
# 94935 | 3,420 words | 7 sources | MLA | 2007 |
Published on May 11, 2007 in Business (Companies) , Business (International) , English (Argument) , Business (Consumer Behavior) , Economics (Globalization)
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The paper discusses how Disney, which has had a stronghold on the United States theme park industry for many decades, has begun to build parks around the globe. The paper discusses how the Disney culture is so dominated by American values and interests that to adapt to other cultures would be a significant task but one that could be undertaken. The paper maintains that Disney needs to build the parks in other nations with those nations' own histories in mind and in works. The paper asserts that as long as Disney refuses to adapt itself to local cultures it should not expand its parks to foreign nations. It will only cause further anti-American sentiments and use up money that could be better spent elsewhere.
Sample of Sources Used:
- Godwin, Nadine (1994) Disneyland Paris is new address in France for Mickey and Minnie. (Euro Disney renamed) (includes related articles on Disneyland Paris) Travel Weekly; 10/24/1994; Godwin, Nadine
- Travel Weekly; 10/24/1994; Godwin, Nadine(accesse 8-5-06)http://www.wired.com/wired/archive/10.02/disney.html
- Bradsher, Keith (2004). Disney tailors Hong Kong park for cultural differences International Herald Tribune
- Disney a Cultural Objective in America Weekend Edition - Sunday (NPR); 11/27/1994Weekend Edition - Sunday (NPR)
- Disney history (accessed 8-5-06) http://disney.go.com/disneyrecords/history/
Cite this Argumentative Essay:
The Globalization of Disney (2007, May 11) Retrieved June 15, 2019, from https://www.academon.com/argumentative-essay/the-globalization-of-disney-94935/
"The Globalization of Disney" 11 May 2007. Web. 15 June. 2019. <https://www.academon.com/argumentative-essay/the-globalization-of-disney-94935/>