Educational Providers and Internet Delivery Argumentative Essay by Quality Writers

Educational Providers and Internet Delivery
Argues that educational providers must focus on online usage patterns in order to anticipate their clients' needs and capitalize on growth prospects of online educational programming.
# 100586 | 1,445 words | 11 sources | APA | 2007 | US
Published on Jan 11, 2008 in Education (Higher) , Business (Marketing) , Computer and Technology (Internet)

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This paper addresses the need to place Internet usage and potential at the center of marketing research done by educational providers going forward. The paper provides data on usage patterns, publics which are served through online programming, growth rates of online programs, and the need of providers to be opportunistic in developing programs.

Table of Contents:
Internet Usage Patterns and Other Media Forms
Internet Access and Learning Opportunities
Opportunistic Educational Marketing

From the Paper:

"Before considering how Internet usage is affecting the role that other media forms play in the delivery of information, it is important first to briefly consider general Internet usage patterns and the role that education information plays in Internet usage. Dickinson and Ellison (1999) wrote that at the turn of the century, 36% of Canadian households had "frequent users" of the Internet. By 2005, 64% of Canadians aged 18 or over indicated that they used the Internet "at least once a day." These findings show that Internet usage is growing in frequency as a forum for media delivery generally."

Sample of Sources Used:

  • Birru, M., Monaco, V., Charles, L., Drew, H., Bierra, T., Detlefsen, E., and Steinman, R. (2004). "Internet usage by low-literacy adults seeking health information: An observational analysis." Journal of Medical Internet Research, 6(3): e25. Retrieved November 22, 2006, from
  • Dickinson, P., and Ellison, J. (1999). "Plugged into the internet." Canadian Social Trends. Retrieved November 22, 2006, from
  • Hayes, T. (1991). New strategies in higher education marketing. (Binghamton, NY: Haworth).
  • "Internet use by individuals, by selected frequency of use and age." (2006). Retrieved November 22, 2006, from
  • McQuarrie, E. (2006). The market research toolbox. (Thousand Oaks, CA: Sage).

Cite this Argumentative Essay:

APA Format

Educational Providers and Internet Delivery (2008, January 11) Retrieved July 27, 2021, from

MLA Format

"Educational Providers and Internet Delivery" 11 January 2008. Web. 27 July. 2021. <>