Controversial Television Advertising
This paper argues that parents are responsible for keeping their children from watching controversial television advertising.
# 95921 | 840 words | 4 sources | APA | 2007
Published on Jun 04, 2007 in Business (Marketing) , Advertising (Industry-Specific) , Child, Youth Issues (Family Issues) , Ethics (General)
$19.95 Buy and instantly download this paper now
This paper explains that businesses use controversial television advertising because controversy spreads more rapidly amongst viewers and thereby increases the spread of powerful word-of-mouth advertising. The author points out that censorship only prolongs or intensifies questionable advertising. The paper explains that, because companies competing for profits will continue to believe that questionable advertising methods relay the most powerful messages, parents who are perturbed by this practice must set limits for their own children's television watching simply by turning it off.
From the Paper:"The more protesters - slash - objectors holding up mini-billboards, or picket signs, simply just broaden the advertisement target area even more. Each person can forge their own opinions about the advertisement's approach, but at least the controversy has opened up the doors to many others to consider forming an opinion, whether it is good, or bad. The public response to the Janet Jackson Super Bowl stunt has gotten other advertisers to pull ads, in fear of upsetting TV networks, of course, due to upsets from viewers."
Sample of Sources Used:
- Abernethy, A., & Wicks, J. (1998). Television station acceptance of AIDS prevention PSAs and condom advertisements. Journal of Advertising Research, 38 (5), 53. Retrieved Sunday, December 17, 2006 from the Business Source Complete database.
- Bechtel, M., & Cannella, S. (2005). Sunday best. Sports Illustrated, 102 (5), 19. Retrieved Sunday, December 17, 2006 from the Academic Search Premier database.
- Kurylko, D. (2006). VW: No apologies for ads. Automotive News, 80 (6207), 16. Retrieved Friday, December 15, 2006 from the MasterFILE Premier database.
- Millan, E., & Elliott, R. (2004). Offensive advertising, public policy, and the law: The rulings on the Zagorka case. Journal of Consumer Policy, 27 (4), 475-493. Retrieved Sunday, December 17, 2006 from the Academic Search Premier database.
Cite this Argumentative Essay:
Controversial Television Advertising (2007, June 04) Retrieved August 05, 2020, from https://www.academon.com/argumentative-essay/controversial-television-advertising-95921/
"Controversial Television Advertising" 04 June 2007. Web. 05 August. 2020. <https://www.academon.com/argumentative-essay/controversial-television-advertising-95921/>