Capitalist Corporatization and 21st Century Art
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From the Paper:"Visual art as represented today is the fallout of decades of evolution governed by different art styles, each of which refuted the former in either a blunt or ambiguous manner. A notable example would be Greenberg's formulation of Modern art, as it came to refute Renaissance values. Modernism was a reaction to classical aesthetics - the dominant art philosophy of its time - where works of art are seen to represent a meaning beyond the artwork. The notion of Avant Garde came into light and sought to eradicate the segregation between high and low culture. Modernists abandoned beauty as the ideal of art. Rosenberg declared this idea by saying that "a painting is not a picture of a thing; it is the thing itself," while Danto commented on the modernism of the 1900's where "art did not have to be beautiful; it need make not effort to furnish the eye with an array of sensations equivalent to what the real world would furnish it."(1992) These declarations brought forward the notion of autonomy, or art for art's sake, which governed modernism and future art styles, emphasizing art's disavowal from socio-economical functions or roles.
"It is important to say that Greenberg's formulation of artistic Modernism had a profound ramification on the artistic world as it completed a shift that had already begun ambiguously, where the art world's epicenter moved from Europe to the United States. The art world, now focused on autonomy, moved to a zone where, under political and social pressure, economic growth was on the rise through the widespread implementation of capitalist and consumerist ideologies.
"Capitalism is an economic system based on the private ownership of capital and the production of goods and services. Capitalism's core ideology rotates around the idea of maximizing profit. It has become the prominent economic system in developed countries. Modern day capitalism is always relatable to the USA, the country that adopted and densely reformed its society and macro environment around this structure. Having said so, it is evident that capitalism would have an increasing influence on the world of art. As a matter of fact, this industry had to undergo a radical corporatization. We are well aware thatcapitalism is very effective in moving the exchange of goods and services into higher and higher levels of efficiency. However, capitalism may not be as effective in moving art production further up the ladder of beauty standards."
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Capitalist Corporatization and 21st Century Art (2015, April 21) Retrieved September 16, 2019, from https://www.academon.com/argumentative-essay/capitalist-corporatization-and-21st-century-art-154168/
"Capitalist Corporatization and 21st Century Art" 21 April 2015. Web. 16 September. 2019. <https://www.academon.com/argumentative-essay/capitalist-corporatization-and-21st-century-art-154168/>