Whole Foods in the Organic Foods Market Analytical Essay by scribbler

Whole Foods in the Organic Foods Market
An examination of the Whole Foods company and the organic foods industry it operates in.
# 152909 | 976 words | 6 sources | APA | 2013 | US
Published on Apr 30, 2013 in Business (Companies) , Business (Industries)

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The paper looks at the key trends influencing Whole Foods and the organic foods industry and applies Porter's five forces model to the growth of Whole Foods. The paper discusses the environmental factor that is the most critical strategically to Whole Foods and provides an analysis of the company's strengths, weaknesses, opportunities and threats (SWOT) through the use of the common two-by-two matrix used for this purpose. The paper finds that Whole Foods has found a niche and operating strategy in the organic foods market that is defensible and profitable.

Exploring the Organic Foods Industry
Porter Five Forces Model Applied to Whole Foods Market
Whole Foods SWOT Analysis
Translating Strengths and Opportunities Into Growth

From the Paper:

"As the case mentions this industry is a very large one, generating $62 billion revenue in 2007, representing 7.3% of total grocery products demand in the U.S. Whole Foods benefits from the innate product differentiation the organic foods supply chain provides, as a given product must have at a minimum of 10% organic ingredients to be considered by the FDA for a designation as an organic product (Greene, Slattery, McBride, 2010). There are additional aspects of the industry that lend themselves to innate differentiation from a marketing standpoint. The USDA certification seal is often given to products that are up to 70% organic as well, which serves as a form of "branding" within the industry of freshness and wellness associated with a given product. All of these government ratings are a source of marketing strength for Whole Foods, which has built their value proposition and brand position based on these attributes. The organic foods retailing industry continues to rely on government-defined standards for product quality to support their own unique market positions and customer segment priorities (Lillford, 2008). The broader social trends of being healthier, concentrating on the quality of the food purchased and consumed, and the new focus on how paying more for quality food all are helping Whole Foods weather a challenging economic climate both during the case study time period and today."

Sample of Sources Used:

  • Greene, C., Slattery, E., & McBride, W.. (2010). America's Organic Farmers Face Issues and Opportunities. Amber Waves, 8(2), 34-39.
  • Jens Hamprecht, Daniel Corsten, Manfred Noll, & Evelyn Meier. (2005). Controlling the sustainability of food supply chains. Supply Chain Management, 10(1), 7-10.
  • Lambert, T.. (2008). Four Lessons from the Whole Foods Case. Regulation, 31(1), 22-29.
  • Lillford, P.. (2008). Food supply chains: Recent growth in global activity. Innovation : Management, Policy & Practice, 10(1), 29-39.
  • Michael E Porter. (2008, January). THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY. Harvard Business Review: Special HBS Centennial Issue, 86(1), 78-93.

Cite this Analytical Essay:

APA Format

Whole Foods in the Organic Foods Market (2013, April 30) Retrieved July 06, 2022, from https://www.academon.com/analytical-essay/whole-foods-in-the-organic-foods-market-152909/

MLA Format

"Whole Foods in the Organic Foods Market" 30 April 2013. Web. 06 July. 2022. <https://www.academon.com/analytical-essay/whole-foods-in-the-organic-foods-market-152909/>