Web Site Analysis- The Disney Corporation Analytical Essay by Nicky

Web Site Analysis- The Disney Corporation
An analysis of Disney corporation's web site.
# 147967 | 2,057 words | 8 sources | APA | 2011 | US
Published on Aug 16, 2011 in Business (Companies) , Business (Marketing) , Computer and Technology (Internet)

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This paper analyzes the Disney web site. It begins with a description of the physical and visual set up of the site but what follows is an analysis of how the web site reflects the basic philosophy and marketing strategies of the global corporation and the surrounding culture. The paper provides numerous examples of the commercialism found throughout the website and examines the dynamics between web design, web content, and social realities. The paper concludes that technology and culture are intertwined and that Disney is a prime example of this association.

From the Paper:

"Disney is in the entertainment business and their Web site is suitably entertaining. The commercial aspects of the site are, however, thinly veiled. The purpose of the Web site is to sell Disney products and promote its brand. The Web site's interactive multimedia content is essentially a marketing tool: a means of engaging consumers. The Disney Web site is more than just an interactive playhouse for children; the site is a crucial marketing tool. The Web site links together Disney with its target markets: children of all ages and their parents. The Disney Web page features Hannah Montana and other preteen characters explicitly, which also seems to suggest that the company is targeting teenage girls even more so than younger children. Moreover, the "D23" boutique entices users with the slogan, "Are you 23?" Teenage girls wanting to boost their sense of maturity will be drawn there, and so will adults who have affection for Disney motifs and products. One odd advertisement in the D23 store is for a T-Shirt that is touted as being an "Adult Graphic Tee." The term "adult graphic" usually refers to something less innocent than Mickey Mouse and Donald Duck. Wakeford (2000) would note that the Disney Web site rests squarely "within the social and economic infrastructure" of the prevailing culture (p. 41)."

Sample of Sources Used:

  • Disney. Web site: http://disney.go.com/index
  • Green, L. (2002). "What Fuels Technology Change?" In: Technoculture : From alphabet to cybersex / Lelia Green. St Leonards, N.S.W.: Allen & Unwin, 2002. Chapter 1, pp. 1-20 .
  • Gattiker, Urs E. 2001. "How cultures attitudes and beliefs influence use of the internet" Chapter 2 In The Internet as Diverse Community: cultural, organizational, and political issues. Mahwah, NJ; London: Lawrence Erlbaum Associates 2001. 75-76;
  • Gattiker, Urs E. 2001. "Cultural and cross-national issues" In The Internet as Diverse Community: cultural, organizational, and political issues. Mahwah, NJ; London: Lawrence Erlbaum Associates 2001. 79-85
  • James, C. (1989). "Technology and Ideology: The case of the telegraph." In: Communication as culture : essays on media and society / James W. Carey. Boston : Unwin Hyman, 1989. Chapter 8, pp. 201-209

Cite this Analytical Essay:

APA Format

Web Site Analysis- The Disney Corporation (2011, August 16) Retrieved July 04, 2022, from https://www.academon.com/analytical-essay/web-site-analysis-the-disney-corporation-147967/

MLA Format

"Web Site Analysis- The Disney Corporation" 16 August 2011. Web. 04 July. 2022. <https://www.academon.com/analytical-essay/web-site-analysis-the-disney-corporation-147967/>