Virginia Slims: Marketing to Young Women Analytical Essay by Top Papers

Virginia Slims: Marketing to Young Women
An analysis of an advertisement promoting Virginia Slims cigarettes.
# 135518 | 1,000 words | 0 sources | MLA | 2007 | US
Published on Dec 01, 2007 in Advertising (Tobacco) , Women Studies (General) , Gender and Sexuality (General)


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Description:

The paper examines an advertisement from www.takingontobacco.org and asserts that femininity, sexiness, and freedom are not words associated with cigarette smoking. The paper contends that smoking is a nasty habit that has been proven to cause lung cancer, lung disease, emphysema, and other health related issues. The paper shows how nonetheless, advertisers of Virginia Slims cigarettes are targeting young women, by implying there is mystery, allure, sexiness, and freedom, all found by using this brand of tobacco.

From the Paper:

"The advertisement used for this analysis can be found at www.takingontobacco.org. Femininity, sexiness, and freedom are not words associated with cigarette smoking. Smoking is a nasty habit that has been proven to cause lung cancer, lung disease, emphysema, and other health related issues. Nonetheless, advertisers of Virginia Slims cigarettes are..."

Cite this Analytical Essay:

APA Format

Virginia Slims: Marketing to Young Women (2007, December 01) Retrieved October 31, 2020, from https://www.academon.com/analytical-essay/virginia-slims-marketing-to-young-women-135518/

MLA Format

"Virginia Slims: Marketing to Young Women" 01 December 2007. Web. 31 October. 2020. <https://www.academon.com/analytical-essay/virginia-slims-marketing-to-young-women-135518/>

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