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This paper studies the economic, sociopolitical, competitive, technological and international environment that Verizon faces, providing insight into the types of changes that can be expected and what Verizon's management team can do to deal with these anticipated changes. The paper finds that Verizon faces a rapidly changing external environment, but it has been successful in responding to the needs of America's changing demographics and has kept pace with technological development. The paper posits that Verizon's ability to take advantage of the economic recovery by leveraging these strengths will allow it to build the market share and economies of scale it will need to survive the expected increase in competitive intensity in the coming years.
From the Paper:"Leading economic indicators are generally positive. The stock market is one major leading indicator. As we can see in Appendix A, the S&P 500 has been slowly improving over the course of the year. This is the broadest of the three major indices, and as such is reflective of the market's view on the economy overall. It is also the most relevant of the three to Verizon because of the firm's broad customer base.
"There are several other leading indicators as well. The most important ones have been aggregated into the Conference Board Leading Economic Index. This basket of leading indicators increased 1% in September, 0.4% in August and 1% in July, as well as improving the six months previous (Conference Board, 2009). This corresponds with the stock market's assessment that the economy is generally expected to improve slowly over the coming months and years.
"With an economy that is expected to improve steadily, Verizon should see some organic growth in its business. It will, however, need to be wary of a couple of things. The first is that it must continue to focus on the other business drivers such as technology and marketing. These have helped it to weather the worst of the economic storm and should not be ignored simply because the economy is set to improve."
Sample of Sources Used:
- MSN Moneycentral, various pages. Retrieved October 23, 2009 from http://moneycentral.msn.com/investor/research/newsnap.asp?Symbol=US%3aVZ
- Verizon Investor Relations website, various pages. Retrieved October 23, 2009 from http://investor.verizon.com/profile/history/
- No author. (2009). The US Economy. EconomyWatch.com. Retrieved October 23, 2009 from http://www.economywatch.com/world_economy/usa/
- No author. (2009). Federal Funds. The Federal Reserve Bank. Retrieved October 23, 2009 from http://www.federalreserve.gov/RELEASES/H15/data/Monthly/H15_FF_O.txt
- FX Street.com: US Dollar Index. (2009). Retrieved October 23, 2009 from http://www.fxstreet.com/rates-charts/usdollar-index
Cite this Analytical Essay:
Verizon's External Environment (2012, May 24) Retrieved January 22, 2020, from https://www.academon.com/analytical-essay/verizon-external-environment-151162/
"Verizon's External Environment" 24 May 2012. Web. 22 January. 2020. <https://www.academon.com/analytical-essay/verizon-external-environment-151162/>