Tools, Smith & White and Makatume
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This document discusses the market and environmental position of two competitors in the tool industry. The two companies discussed are Smith & White and Makatume that are two large competitors in the industry. The writer discusses that Smith & White markets tools under one brand to both the professional and consumer segments of the market while Makatume offers only a professional brand of tools with a concentration on the cordless power tool segment. The writer maintains that each company has certain strategic weaknesses that can be partially addressed through leveraging several core strategies available to competitors in the global market.
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Tools, Smith & White and Makatume (2006, December 01) Retrieved September 18, 2020, from https://www.academon.com/analytical-essay/tools-smith-white-and-makatume-131131/
"Tools, Smith & White and Makatume" 01 December 2006. Web. 18 September. 2020. <https://www.academon.com/analytical-essay/tools-smith-white-and-makatume-131131/>