The Tylenol Romise Ad
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This is an analysis of the advertisement currently showing as a lead-in to Yahoo.com news stories entitled "The Tylenol Promise." As described in this essay, the advertisement follows what the provided materials describes as the various codes or conventions of advertising. Specifically, the writer discusses that the advertisement is targeted to an audience, it attracts attention, it disperses doubt, it creates conviction, and it shares meaning, attracting brand loyalty.
From the Paper:"For this essay, I consider an electronic advertisement on a Website that is easily accessible, so that anyone can visit it, and probably almost everyone has seen it. On yahoo.com, almost all videos are prefaced by advertisements, and one of the most common of these is the Tylenol Promise advertisement. Because of its comparative ubiquity, this advertisement is a fine case to study to see how it follows what are regarded as several of the standard conventions of advertizing. 1. Target an audience: the placement of the advertisement shows that it is clearly placed to target an audience. It is a 31-second piece, which the ..."
Cite this Analytical Essay:
The Tylenol Romise Ad (2007, December 01) Retrieved September 19, 2019, from https://www.academon.com/analytical-essay/the-tylenol-romise-ad-136388/
"The Tylenol Romise Ad" 01 December 2007. Web. 19 September. 2019. <https://www.academon.com/analytical-essay/the-tylenol-romise-ad-136388/>